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Ep.197 ~ Media Hacking & What Should the Younger Generation Do With Their Money? ~ Sophia Bera

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~ Current Series ~

Interviewing 100 Entrepreneurs w/ $100k Businesses in 100 Days

On today’s episode, we are joined by the media hacker and financial planner for today's younger working class, Sophia Bera. Sophia founded Gen-Y Planning to cater to an under-served niche in the financial planning world. After hearing many times from experienced financial planners that it would be a horrible idea to serve this market, Sophia started the business anyway and nailed it!

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On the show, we get behind the mind of Sophia and where the younger generation should put their money. We also talk about some really great investments for the younger entrepreneurs and digital nomads that are listening.  We will address the importance of saving, investing, and setting some financial goals to diversify your income. Sophia also talks a lot about her media coverage and how she has been featured on dozens of popular media outlets. She will share some of her hacks to get ‘in’ with the media and exactly how she did it.

05:49: Sophia and Chris Discuss ‘Taboo Rules’ Around Money

15:23: Gen-Y Planning Business Model

18:32: Sophia’s Strategy to Get in the Media

25:14: Case Studies for Entrepreneurs and Digital Nomads That Want to Invest

  1. I’m an entrepreneur with $60,000 in personal income. I have less than $20,000 for expenses. What should I do with my money?

  2. I am a coder that is living paycheck to paycheck and has about $15,000 in gold and silver with $2000 in monthly income. What should I do with my money?

  3. I am an entrepreneur that has a software business and making over $100,000 in personal income a year? What should I do with my extra money?

36:09: What is Sophia Investing In?

“I think it’s really important to hire a good tax accountant, and I think this is a mistake that a lot of entrepreneurs make.” Sophia Bera

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