100 Interviews with 100 Location-Independent
Entrepreneurs that have over $1,000,000 in Annual Revenue
Today listeners, we are honored to have with us the founder of an incredible business and business model, Russ Perry. Russ founded Design Pickle a graphic design business just three years ago and built it into a business that already produces half a million dollars a month. Design Pickle has approximately 125 employees working with them, mostly all remote and Russ is here to share what has made the business so successful.
Today, Russ will share about hitting rock bottom as an entrepreneur and as a person. He shares how he came face-to-face with transparency and why it was the only way for him to move forward. I ask Russ about the simplicity of the Design Pickle model and why he chose a one-tier pricing structure. Towards the end of the show, Russ will talk about building an incredibly successful location independent business model.
“I was never going to make the mistake again of accepting a business or an idea that didn’t serve me first, and wasn’t some sort of delayed payoff bet that people tend to make.” Russ Perry
02:00: Why Phoenix, Arizona USA?
07:45: Who is Russ Perry and What is Design Pickle?
10:45: Rock Bottom for Russ
16:12: Russ on Creating a Business Model that Serves YOU
19:46: The Value of Becoming Transparent About Business and Life Struggles
25:01: Why Design Pickle Uses Only One Tier Pricing
30:38: Russ on Having a Simple, Low-Tech Landing Page
32:24: Scaling to 125 Employees in 3 Years
35:17: Russ’ Recommendation for Entrepreneurs Hustling to Get to the Next Level
39:03: Becoming More Location Independent
“If you are not running paid advertising, you don’t believe in your product or service.” Russ Perry
Sober Entrepreneur by Russ Perry