“Marketing starts before a product is created…and that determines what you’re actually going to build.” Phil MacNevin
“The most important thing as an entrepreneur no matter what you’re doing is to contribute value. That’s the number one thing.” Phil MacNevin
Today listeners, we are joined by Phil MacNevin. Phil is the founder of a top-notch digital marketing agency called LiftMedia.co and a master at conversation funnels, product launches, and membership sites. Phil as spent years working side by side with Eben Pagan, one of the biggest names in the internet marketing world. From that experience, Phil decided to go out on his own and land some other big name clients such as Jordan Belfort from ‘The Wolf of Wallstreet’, Christian Michelson and the team from The Foundation.
On this episode, we get the opportunity to pick Phil’s mind about conversation funnels, product launches creating a marketing plan and conversion funnel before a business is created, and his new podcast. Phil offers some key tips on what he learned from working with these high-level entrepreneurs, how he implements his knowledge into his business, and how you can too.
“The more that you can create value because you can, the easier it is to build authority.” Phil MacNevin
04:18: Phil Meets Eben Pagan
09:11: Key Takeaways Working For Eben Pagan
16:35: Phil on Conversion Funnels
21:27: Conversion Funnels for Podcasts
- Create a pre-launch list
- Run a contest to maintain position on the ‘New and Notable’ List on iTunes
24:24: Phil on Product Launches
“If you are not thinking about how you are adding value to your customer’s lives, then you probably should not be in business.” Phil MacNevin