“LinkedIn gives you a very useful way to tell a complex story…it’s a way to connect socially with people you care about professionally.” Judy Schramm
On today’s episode, we are joined by entrepreneur Judy Schramm. Judy runs a full-service social media marketing agency called Pro Resource. Pro Resource works with individual senior executives and entrepreneurs to maximize the potential of their social media profiles.
During the show, Judy dives into the powerful social media platform, LinkedIn. There are many entrepreneurs that have created very successful businesses just from using LinkedIn and Judy shares why 95% of Pro Resource focuses on this platform. She will share some tips on creating a high-quality platform, what type of businesses are benefiting from LinkedIn and she discusses using LinkedIn Ads for marketing. This is where Judy mentions something very powerful. She discusses using LinkedIn ads to layer or use for Facebook advertising. Meaning that one can target their avatars using LinkedIn, and use that same targeting for Facebook to reduce time and cost while increasing results.
If you are into LinkedIn or not, this is a great episode to learn why it’s a good idea to check it out sooner rather than later.
“LinkedIn is one of the most simple platforms for ads.” Judy Schramm
02:24: Judy’s Story
03:07: Why the Pro Resource Team is 50% Remote and 50% Use a Physical Office
03:52: Team Building Exercises for Judy’s Team
09:56: Advantages of Having a Solid LinkedIn Platform
12:06: Tips on Creating a High-Quality LinkedIn Profile
13:23: Judy on LinkedIn Ads Layering with Facebook Ads
15:53: The Learning Curve for LinkedIn Ads
17:16: What Businesses Benefit Highly From LinkedIn
19:35: How to Make Your Social Media Account Professional
21:45: Where LinkedIn is Headed
“How can you make them feel like they know you, like you, and trust you? Judy Schramm