“The business is just a vehicle. It’s easy to get caught up in thinking it’s the end-all-be-all, but it’s just a vehicle.” Jovan Will
On this episode, we are joined by the co-founder of Advisor Internet Marketing, Jovan Will. Jovan specializes in helping financial advisors grow their practice using the internet. Jovan and his partner recently had the biggest launch of their entrepreneurial careers creating a $450,000 in revenue for their company.
During the show, Jovan really deconstructs this launch giving step by step details of how they created the launch. He will talk about the books and systems they followed to set the launch up, how they prepared their team and audience, and the one trick that added 6-figures of revenue to the launch. If you have any interest at all about creating successful launches online this is absolutely the episode you need to check out.
“Separate your audience into different segments…and then treat them differently with a different sales message.” Jovan Will speaking about Ryan Leveck’s book ‘Ask Method’
05:48: Handling Leads and the Systems that Create Results
07:50: On Creating Successful Business Partnerships
10:33: Teaching the Business Value System to Your Team
12:18: Jovan on Recognizing Faults in Your Own Personal Value System
15:32: A $450k Product Launch
29:57: The One Thing That Added 6-Figures to Jovan’s Launch
32:29: Jovan’s Advice to Himself Five Years Ago
“The challenge that we have as marketers is we tend to broadcast the same message to our audience and hope that they convert.” Jovan Will
“The bedrock of it all (the business and partnership) is the value system.” Jovan Will