“Position yourself to be THE choice, rather than A choice.” Jason Swenk
On today’s episode, we are joined by the digital agency expert, Jason Swenk. Jason started off building websites online way back in 1999 and eventually grew that business into a full fledge digital agency starting from zero and selling it twelve years later as a multi-million dollar business. Today, Jason shares with us his story about growing his digital agency business. He also shares some valuable tips on his growth and vision strategies. Then towards the end of the show, he gives us some recommendations on what both digital agencies and entrepreneurs should be doing in business today.
“So many of us (entrepreneurs) try to do everything ourselves and it’s actually a mistake.” Jason Swenk
01:40: Jason’s Story
05:54: Key Tactics That Grew Jason’s Business
- Clarity ~ Know where you want to go, not just for yourself, but for your businesses’ team.
- Positioning ~ Position yourself to be THE choice, rather than A choice
- Offering ~ How can you get them to raise their hand first, to get them to opt in?
11:14: Steps to Have Between the First Contact of Clients and Selling Them the Big Product
12:54: What Are Entrepreneur Really Missing When it Comes to Growing Their Business?
15:02: How to Know When You’re Doing Too Much and Time to Hire
16:19: How to Avoid Being Comfortable in a Business
18:53: The Questions Jason Asks Himself Before Bed Each Night?
21:27: Podcast Recommendations
24:22: Where Jason is Headed in the Next 5 Years
“Look at yourself in the mirror and say, ‘What do I do really well, and what do I need help on?’ and hire for that” Jason Swenk
“That’s the cool thing about all your other competition, they’re not patient. And you can smoke them in the long run. You’re in a marathon, not a sprint.” Jason Swenk