Ep. 149 ~ The Content Marketing Equation ~ Anthony Fasano

“The way to do content marketing…is having high-value content and being consistent.” Anthony Fasano

Today listeners we have a content marketing specialist Anthony Fasano on the show. Anthony is the founder of EngineeredContent.com. Anthony has built several successful content brands and in the past five years, they have developed some very successful niche content websites. Including in his brands are fours niche podcasts that have been downloaded almost 2 million times.

Engineered Content focuses on two special things…One, creating customized content and content plans, and Two, helping entrepreneurs reach the right markets with powerful and valuable content.

Anthony is also the author of ‘The Content Marketing Equation’ which officially launches January 30th.

Today we are going to dive into what it takes to build a successful brand. This is a topic that I am excited about because I know a lot of smart and successful entrepreneurs that have yet to take on the challenge of building a solid brand.

Spend time on what works best for you, and the more tedious parts of content marketing, try to get help as early on as possible.” Anthony Fasano

Brands that Anthony has Built

The Engineering Career Coach

The Civil Engineering Podcast

The Italian American Podcast

The Stem Cell Podcast

Purpee the Purple Dragon

Great Tips from Anthony

5:43: Content Marketing Tricks

6:43: Things that entrepreneurs miss with content marketing

9:37: Steps from ‘The Content Marketing Equation’

10:48: Bringing the Family into your Entrepreneurial Ventures

15:03: Tips on Podcasting

18:29: The Future of Podcasting

Anthony’s book ‘The Content Marketing Equation’ will launch on January 30th. 

Honorable Mentions:

The Civil Engineering Podcast

The Italian-American Podcast

Anthony’s 1st Book

Engineer Your Own Success

Anthony’s 2nd Book

“The Content Marketing Equation” Anthony Fasano

Anthony’s Brands: http://engineeredcontent.com/content

Contact Info:

EngineeredContent.com

Book: http://engineeredcontent.com/book

LinkedIn: https://www.linkedin.com/in/anthonyjfasano

Twitter: https://twitter.com/AnthonyJFasano