Ep.186 ~ Mixing Passion and Profits ~ Chris Cage

Today on the episode we have author and founder of Green Belly, Chris Cage on the show. Chris is a master trekker and entrepreneur creating a business around his passion and what he loves to do.  After quitting his accounting job, Chris went on a 10,000 mile backpacking trip through Asia, a 3,000 mile bike tour of New Zealand and a 6-month 2,185 mil hiking trek along the Appalachian Trail. What he noticed during his travels is that nutrition is a constant struggle for extreme adventurers and athletes. So, he created a business that helps eliminate that problem, enter, GreenBelly. Green Belly creates trekking and backpacking food packages using whole foods to feed the adventurers of the world the most nutritious, ready-to-eat meal on the planet.

01:26: Guatemala

03:54: Coming Up With the Idea For GreenBelly

08:58: Creating the Product in Mom’s Kitchen

16:44: Chris’ Book ‘How to Hike the Appalachian Trail’

20:06: GreenBelly and Chris Get Mentioned on Joe Rogan’s Podcast

22:35: Building a Brand

Honorable Mentions:

Appalachian Trail

GreenBelly in Bicycling Magazine

How to Hike the Appalachian Trail’ by Chris Cage

Joe Rogan Ep. 921 – GreenBelly mentioned in first 0:45 seconds

Traction’ by Gino Wickman

Contact Info:

chris@greenbellybar.com

https://www.greenbelly.co/

https://www.facebook.com/greenbellymeal

https://www.youtube.com/user/PunkfortheSoul/videos

Subscribe to our podcast on iTunes